Do you remember the meeting between Dudley Sutton and Colin Campbell in front of the Ace Café, in that film, unique for its time, The Leather Boys (1964)?

One scene and everything is there.

The right place, the motorcycles.

A bet sealed with a handshake.

But that's not all, something else defines this scene, this moment. It's the jacket Sutton is wearing. The leather jacket with, on the back, her name and the patch of the group she belongs to.

This is what the blond boy in front of us tells us in depth about who he is.

A unique and recognizable look distinguishes those belonging to the Custom world. It is not for nothing that clothing customization and motorcycle customization were born together. Not one subordinate to the other, but as two sides of the same coin. Since the Ton-Up groups. Do you remember them? When the Second World War had just ended and everyone's dream was to show off their motorcycle and travel, keeping that jacket full of patches that certified your being a veteran of the conflict. Guys of twenty, thirty years old who, to win those races with friends, in the evening outside a club modified the components of their two-wheelers to reduce their CX. From the very beginning, these guys have carefully chosen their clothing. This is who I am, and you must recognize me even when I get off the motorcycle. This is what they wanted to say.

And that’s why, around style and clothing, real subcultures have been built. That of the rockers, to begin with, then that of the mods, who, wearing elegant clothes, raced around driving their modified Vespas or Lambrettas. In 1964, the tension between the two groups grew until it exploded into conflict. There were clashes in Clacton, Margate, Broadstairs. In Brighton, the fights lasted two days and even reached Hastings, giving rise to the “Second Battle of Hastings”.

Even without the bikes, rockers and mods could be distinguished at a glance.

Their clothes were their armor, just as motorcycles are both weapons and horses.

What has changed since then? Not much, actually, as happens with what is not fashion but is passion, is life. The desire to stand out, to remain consistent with one's ideals, certainly has not changed, because custom is first and foremost an attitude.

When you begin to look at the history of custom, one thing is immediately clear: everyone who was a part of it had a unique personality and fought to defend it.

Everyone has their own story to tell.

It can be done through a motorcycle or another type of two-wheeler. It can be done through a jacket, a checked shirt, a pair of gloves.

We can do it in many different ways, one thing will remain the same. Beyond all ideologies, what really matters in the end is the time we dedicate, day after day, to building our idea of ​​freedom, working with passion inside our HIDDEN GARAGE .