Anyone who knows the custom world knows: it's not easy, it's not reasonable, and above all, it's not fashionable .

It's passion , the one that pushes you to make sacrifices, takes away money and time but in exchange gives you the unique and invaluable opportunity to be yourself.

Custom is the freedom to choose who you are in every detail, from mirrors to frame modifications. Better yet, it’s the freedom to choose who you are, combined with the courage to show it to the world.

And this feeling, which is born on the road, stays inside you.

Even when you're not on the bike.

So why a clothing brand ? Because we want to wear this emotion at all times. For the same reason why you choose a Café racer rather than a Naked . It's a lifestyle. Transmitting all this through our garments with design and quality of details means, for us at Hidden Garage , continuing to be as authentic as when we are in the saddle.

Hidden Garage means that even off the street you can continue to tell your story .

And speaking of stories, we want to tell lots of them…

We are made like this, we love new projects and when we start one, we dive in head first. So, if on the one hand with our clothes we want to narrate the passion and individuality of those who are like us, and at the same time different, on the other hand we have decided to tell other stories, stories of our territory, of those who share our passion. And we will do it in these pages, through photographs , stories and interviews .

We are young, in a society where words like identity, influencer and communities mix and lose their meaning. But we believe in those who still choose unique pieces, craftsmanship, simply because it gives you the chance to start from scratch.

Starting from scratch. A white t-shirt… The freedom to make it unique.

Add a vintage detail, something old, and yet feel like you’ve created something new. Something you’ve never seen before.

Okay, we digress… That’s what happens when a passion takes you over: you can’t stop. But it’s time to close.

Passion, freedom, history ; we have chosen these words carefully to talk about us. Now let's let our creations and our clothes tell us, tell our philosophy.

Life is chaos, but if there is one small certainty, it is this: that our path, pardon this last pun, is the path .