It is not news that a customized object has always satisfied the customer more. Recently as such, the world of wearable is opening new roads to this form of “extension of the person”.

Term introduced by Steve Jobs for the marketing of his products, extending one's self through an object, has been interpreted by numerous companies that offer products directly to the final consumer by offering them a complete customization of these.

If right now only the automotive and motorcycle sectors come to mind, this option is about to gain ground in the world of clothing as well.

It may seem strange (and it was strange to me at first glance) but the configuration of some belts for Prada® , of personalized prints offered by brands like The Might Company , or even of shoes with 3D visualizers like Vans Customs or Nike by You , have massively given the go-ahead to something bigger than a simple move.

It seems that if the passion and desire to create one's own motorcycle has laid the foundation for this rise in individualism; with this additional tool of distinction, the standard can be safely left behind.

If you think about it, with the advent of motorcycle clubs and the succession of events that have brought custom from a niche to a global billion-dollar market, you will surely find a common goal of accessorizing in the most different way possible from the mass that surrounds you.

Think Harley Davidson® club patches and leather vests, all the way to the oversized pieces that defined the street style we all now experience.

Can we therefore define the concept of custom as a lifestyle?

Well I would say absolutely yes!

And I dare say that probably, customization for clothing items will be more and more present in our lives!

We want it; we desire it like the initials on a Michael Kors® bag or an emoji on the case of our new AirPods®: we constantly need to feel unique with every object of our daily life.

Technology will surely be the architect!

Gucci has led the way in this field, having recently introduced into its business model the Gucci Vault : an alternative virtual space where you can design your own characters with codes relating to the brand itself.

© Gucci - Alessandro Michele, Creative Director of Gucci, in the Metaverse

And all these new web technologies that allow you to work in 3D to configure your character by “decorating” it with clothes, accessories and everything that can cover (or uncover) you, what form of commodity will we get used to?

With the advent of the ever-popular Metaverse , you could even study, purchase and customize your BMW K without ever touching the bike or its various components with your own hands.

Maybe it's better to continue customizing our two-wheeler in our garage! Engine oil isn't so bad, is it?

For the leaders, it is probably a different world, new and that perhaps will finalize our completion in being different; or better to say, ourselves !

What do you think? Comment below and let us know your opinion!